Baselworld in a spirit of optimism

Baselworld to transform into an experience platform in 2020

Baselworld 2020 will feature numerous innovations such as new event and experience zones. Among other things, a Retailer Summit, CEO Talks and a Virtual Reality Zone are planned. The hall layout has also been reenvisaged: the gemstone exhibitors will move into Hall 2. An Innovation Square will be established in Hall 2 and a large area will be reserved for smartwatches and wearables. The outside exhibition square will be completely redesigned and interactive.

At the same time, Baselworld will open its doors with a special offer specifically for end customers and collectors. Michel Loris-Melikoff concluded: “Our strategy met with strong approval from the exhibitors during the presentations. We will tackle change with vigour and passion”.

The next Baselworld will be held from 30 April to 5 May 2020.