Madridjoya – Luxury and Exclusivity in a Renewed Edition

Over 250 brands will participate in this edition, reinforcing Madrid’s role as an international capital of jewelry.

The 74th edition of Madridjoya presents itself as a key event for the jewelry and watchmaking sector, with a renewed concept aimed at marking a turning point in its trajectory. From September 11 to 14, the International Urban and Trendy Jewelry and Watchmaking Show will bring together over 250 companies and brands in Halls 4 and 6 at IFEMA MADRID, in an environment that consolidates the event as Spain’s leading professional showcase for the sector.

This year, the event strengthens its positioning in the luxury segment, with a more exclusive, high value-added offering. As part of this new strategy, the Show introduces a more efficient sector layout designed to optimize the experience for both exhibitors and professional visitors. This is complemented by a refined aesthetic concept, aligned with the latest trends in contemporary design, transforming the exhibition space into a more attractive, sophisticated, and functional environment.

“Madridjoya approaches this September edition with a repositioning strategy focused on a more selective offering, a carefully curated presentation, and a strong push into the luxury segment. We want the Show to remain the premier showcase for jewelry in Spain, but also a space for international connection and visibility for brands that stand out for design, excellence, and tradition. The industry’s response has been very positive, with increased participation from both new companies and returning brands that already see Madridjoya as a must-attend event,” says Julia González, director of Madridjoya.

Luxury Takes Center Stage: High Jewelry and International Growth at Madridjoya.

High Jewelry will be one of the main attractions of this edition, with around 30 national and international brands showcasing unique and highly valuable pieces. Gold creations set with diamonds, rubies, sapphires, or emeralds will be at the heart of collections that stand out for their quality, exclusivity, and timeless style—reinforcing the investment appeal of this segment.

This offering is enhanced by a strong international presence, with exhibitors from countries such as Italy, Portugal, Belgium, Germany, Austria, India, Poland, the Netherlands, the United Kingdom, Turkey, and Ukraine. These participants will contribute to showcasing a wide variety of styles, trends, and manufacturing techniques.

Among the most notable new entries is the prestigious British brand Wolf, specializing in premium cases and accessories for jewelry and watchmaking. Alongside it, well-established names such as Zen Diamonds confirm their return to Madridjoya as a platform to present their latest collections.

Design, Tradition, and Talent: The Value of Spanish Jewelry in a Unique Setting.

With proposals that blend artisanal tradition and contemporary design, Spanish jewelry will play a leading role in the upcoming edition of Madridjoya.

The Show will host companies from across the country, such as the renowned brand Arygor, which confirms its participation, along with a strong presence from Cordoban jewelry makers, who will showcase their latest creations marked by refined aesthetics and mindful craftsmanship.

All of this will unfold in an exceptional setting: Madrid. A city recognized as one of the major economic centers of Southern Europe and a natural bridge between Europe and Latin America. Cosmopolitan, dynamic, and globally minded, Madrid stands out for its ability to attract talent, investment, and trends—making it a reference point for the jewelry sector. The city's international connectivity, modern infrastructure, and capacity to host high-level professional events make Madridjoya the ideal platform for luxury, investment, and innovation.

Madridjoya will take place from September 11 to 14 at IFEMA MADRID.