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Baselworld in a spirit of optimism

JVF

2019 was a transitional year. Exhibitors report good business transactions.

Baselworld closed its doors after six busy days. Michel Loris-Melikoff, Managing Director of Baselworld, emphasised at the closing press conference that 2019 was a year of transition for Baselworld. “We received an extremely positive response to initial innovations such as the layout of Hall 1.0, the new Press Centre, the Show Plaza in Hall 1.2 and the intensified communication, which also spanned digital channels,” he said.

Michel Loris-Melikoff reported 520 brands exhibited at Baselworld 2019. 81,200 visitors attended this year’s edition of the show, 22% fewer than in 2018. At 3,300, the number of media representatives present was slightly down on previous years.

Numerous exhibitors from all industry segments also reported good business transactions.

Baselworld to transform into an experience platform in 2020

Baselworld 2020 will feature numerous innovations such as new event and experience zones. Among other things, a Retailer Summit, CEO Talks and a Virtual Reality Zone are planned. The hall layout has also been reenvisaged: the gemstone exhibitors will move into Hall 2. An Innovation Square will be established in Hall 2 and a large area will be reserved for smartwatches and wearables. The outside exhibition square will be completely redesigned and interactive.

At the same time, Baselworld will open its doors with a special offer specifically for end customers and collectors. Michel Loris-Melikoff concluded: “Our strategy met with strong approval from the exhibitors during the presentations. We will tackle change with vigour and passion”.

The next Baselworld will be held from 30 April to 5 May 2020.